When Bitcoin rallies, media attention follows. Institutions are buying in, TradFi adoption is accelerating, and the conversation is...

How Crypto PR Can Prepare You for High-Stakes Media Interviews Even the smartest people can trip up in a media interview. Not because...

David Sacks predicts a “golden age” for digital assets, but the projects that thrive won’t just ride the wave - they’ll shape it. The...

Timing is everything in PR. Announce too early - before your product is solid, your messaging is clear, or your story is compelling - and...

PR is about more than making announcements or securing headlines. It’s about building trust and credibility, piece by piece, answer by...

Vitalik Buterin’s latest Ethereum update is more than just a technical shift, it’s a lesson in navigating challenges with clear...

Adoption doesn’t happen overnight, and it’s never just about having great tech. El Salvador’s pivot on Bitcoin adoption is a reminder...

The largest Bitcoin inscription is making headlines, but it’s more than just a technical feat. It’s a chance to spark conversations about...

Visibility doesn’t just happen, it’s earned. Whether your project is shaping the future of DeFi, gaming, or NFTs, standing out takes more...

Every great story needs standout characters, and in PR, that means your team. Whether you’re aiming to attract institutional partners,...

Metaverse 2.0: Why It Matters for Your Crypto Project The metaverse is leveling up, and so should your messaging. With platforms like...

Setting the Stage for 2030: Crafting a Lasting Narrative for Your Crypto Project 2030 might seem far off, but the choices you make today...

Institutional interest in crypto is no longer a question of “if” but “how much.” With Goldman Sachs launching its own crypto platform and...

As retail interest in crypto picks up, so does the threat of scams. Fake tokens, phishing links, and wallet spoofing are just a few...

If change is on the horizon for crypto, it might be time to rethink how you’re communicating with your audience. Market shifts bring new...

You know what you want from a PR agency: media coverage, strategic messaging, and expert guidance. But do you know what it takes from...

Ever notice the word “new” in news? There’s a reason for that. If your update isn’t genuinely fresh, it’s not going to get the attention...

The State of Crypto Report  from a16z just dropped, and it highlights some key shifts in the crypto space. From rising transaction...

Media interviews aren’t about saying everything—they’re about saying the right things. When you’re talking about your crypto project,...

When it comes to pitching the media, it’s more than just sending out another email. It’s about reaching the right person in the right...