When Bitcoin rallies, media attention follows. Institutions are buying in, TradFi adoption is accelerating, and the conversation is shifting fast. If your project isn’t prepared for the spotlight, you’re already playing catch-up.
Here’s how to stay ahead when the market moves.
📢 Journalists Get More Pitches. Make Yours Count
Bull markets bring an influx of media pitches, many of which get ignored. If you want coverage, your story needs substance, not just hype. Instead of shouting “We’re here too!” focus on what actually makes your project different and why it matters now.
Key takeaway: A crowded inbox means higher standards. Only strong, relevant pitches break through.
🤝 Build Media Relationships Before You Need Them
The best time to connect with journalists? Before you have news to share. Reporters are more likely to cover your story if they already know and trust you. Engage early, offer valuable insights, and position yourself as a go-to source before the next cycle kicks in.
Key takeaway: Media relationships aren’t built overnight. Start now so you’re top of mind when it matters.
⏳ Waiting for Momentum? You’re Already Late
If you’re holding off on PR until the market is fully awake, you’re missing out. The projects that win attention during a surge did the groundwork ahead of time - clarifying their messaging, securing media relationships, and building credibility before the hype cycle started.
Key takeaway: PR is about setting yourself up for success before the market moves.
Final Thoughts: Stay Ready, So You Don’t Have to Get Ready
Market cycles come and go, but projects that prepare ahead of time don’t just chase attention, they capture it. If you want media coverage when it counts, lay the groundwork now with strong messaging, smart outreach, and the right crypto PR strategy.
Is your project ready for the attention that’s coming? Let’s talk about how to make sure it is.
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