Timing is everything in PR. Announce too early - before your product is solid, your messaging is clear, or your story is compelling - and you risk burning media interest before your project even takes off.
Journalists aren’t likely to cover the same story twice. If your first announcement doesn’t land, getting a second shot is tough. So, how do you know if you’re truly ready to go public?
✅ Lock in Your Narrative
If you can’t explain your project’s value in one or two sentences, you’re not ready for media attention. A vague or overly technical pitch won’t stick. Journalists need a clear, concise angle that immediately makes sense to their audience.
Key takeaway: A strong, well-defined narrative ensures your project is positioned in a way that resonates beyond just the crypto space.
✅ Time It with Momentum
Announcing before you have real traction? Expect crickets. A great story isn’t just about what you’re building, it’s about why it matters right now. Launching a new feature, securing a major partnership, or hitting a meaningful milestone gives your news weight and increases the chances of media pickup.
Key takeaway: News needs to feel timely and relevant. Don’t announce just because you’re eager to share.
✅ Have Answers Ready
Journalists (and investors, and your community) will ask, “Why does this matter?” If your answer only focuses on the tech, you’re missing the bigger picture. Your messaging should connect to broader industry trends, solve real problems, and be accessible to a wider audience.
Key takeaway: If you can’t explain why it matters beyond just the tech, neither can they, and that means lost coverage.
Final Thoughts: Make the First Impression Count
PR isn’t just about getting the word out, it’s about making sure people are listening when you do. Taking the time to refine your message, build momentum, and prepare for tough questions ensures your announcement lands the way you want it to.
Planning your next announcement? Let’s make sure it’s timed right and built to make an impact.
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