How Crypto PR Can Prepare You for High-Stakes Media Interviews
Even the smartest people can trip up in a media interview. Not because they don’t know their stuff, but because they overthink their answers. A single misstep can turn a great opportunity into a frustrating headline.
Here’s how media interviews go sideways, and how to stay on track.
🚫 Dodging the Question
Trying to sidestep a tough question? Reporters will either push harder or, worse, fill in the blanks themselves. If you can’t share specific details, acknowledge the question and steer toward what you can say.
Key takeaway: Avoid the runaround. Acknowledge the question and guide the conversation back to your key message.
📢 Over-Explaining
Long-winded answers bury your key points and make it harder for the journalist to quote you accurately. The best answers are short, clear, and to the point. If they want more, they’ll ask.
Key takeaway: Keep it concise. Less is more in an interview.
🤐 Shutting Down with “No Comment”
Saying “no comment” sounds defensive and invites speculation. Even if you can’t share specifics, offer context or a neutral statement to keep the conversation on track.
Key takeaway: If you can’t answer, don’t shut down. Redirect with a statement that reinforces your messaging.
Final Thoughts: Strong Interviews Build Strong Reputations
Being prepared, staying concise, and handling tough questions with confidence can make the difference between a forgettable feature and a headline that works in your favor.
Need help sharpening your interview skills? Let’s talk about how media training can set you up for success.
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