What’s the ROI of PR for Crypto Projects?

A question I hear a lot: What’s the ROI of PR for crypto projects? It’s a fair question. Unlike click-through rates or conversions, PR isn’t as easy to measure. But if you’re only looking at numbers, you’re missing the bigger picture.

1. PR puts you on the map

Scams, volatility, and uncertainty make it tough for crypto projects to stand out. PR helps by putting you in front of the right audiences, through coverage in reputable media, interviews, and thought leadership.

If you’re only reaching people through your own channels, you’re talking to the same crowd. Third-party validation expands your reach and builds credibility with investors, partners, and users.

Key takeaway: A well-placed article does more than just get eyes on your project, it signals to the industry that you’re worth paying attention to.

2. It’s your best tool for controlling the narrative

Markets fluctuate. Regulations shift. Products face delays. The worst thing you can do? Let someone else tell your story.

PR gives you a way to stay ahead of the conversation. Whether it’s launching a new feature or addressing a challenge, it's importnat to shape the message before speculation takes over.

Key takeaway: If you’re not controlling the message, the market will do it for you.

3. PR makes everything else work harder

Good PR doesn’t work in a vacuum. It amplifies product launches, partnerships, and community-building efforts.

A well-placed feature or media mention doesn’t just disappear after publication, it adds weight to everything else you’re doing. It’s the difference between telling people your project is important and showing them.

Key takeaway: Strong media presence creates momentum that keeps working long after an announcement.

4. PR Is a long-term play

One article won’t change everything overnight. But a steady media presence builds authority over time. When journalists, investors, and industry leaders see your name consistently, you become a trusted source. And when big opportunities come up, they know who to call.

Key takeaway: PR is a long game. The projects that stay visible and engaged over time are the ones that build real credibility.

Want to learn more about how PR can help your crypto project grow? Let’s chat!

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