Ever notice the word “new” in news? There’s a reason for that. If your update isn’t genuinely fresh, it’s not going to get the attention you’re hoping for. Journalists, like readers, are drawn to what’s happening right now, not what was relevant last month or last year.
When is an Update Really Newsworthy?
Media outlets are constantly on the lookout for updates that bring something new to the conversation. Announcing something on Twitter a month ago? That’s already old news. Dropped a feature last year but didn’t get around to a press release? It may be important to your project, but it’s still not “new” in the eyes of the media. A key part of PR strategy is making sure your story has that timely edge.
Key takeaway: Fresh, relevant stories are what drive headlines. Before pitching, ask yourself if your update is adding something new or if you’re simply recycling an old announcement.
Why Freshness Matters
The crypto space is constantly evolving, and media coverage is no different. Journalists have limited time, and they’re flooded with pitches. If your update doesn’t stand out as genuinely newsworthy, it’s likely to get passed over. Staying relevant in your messaging ensures your project stays on the media radar and gives you the edge to land that headline.
Key takeaway: In PR, timing is everything. Make sure your story has a fresh angle that will resonate with today’s headlines.
Final Thoughts: Keep Your Updates Current
If your project has something new to bring to the table, that’s when it’s time to reach out to the media. A fresh story is far more likely to grab attention and keep your project top of mind. So before you pitch, make sure what you’re sharing is really new - and not just new to you.
What’s the latest update your project is bringing to the table? Let’s talk about how we can make sure it’s positioned to capture the media’s attention.
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