Want Better PR? Let Your Data Do the Talking
- Lindsey McConaghy
- Oct 3, 2024
- 2 min read
Data talks. A press release tells your story, but data is what backs it up. Journalists are constantly looking for concrete facts to give their stories depth and credibility. If you want your crypto project to stand out, the key is to use data strategically.
Here’s how to do it:
1. Leverage Your Internal Data
You already have valuable data at your fingertips. Whether it’s growth numbers, transaction volumes, or user adoption trends, internal data can help you paint a clearer picture of your project’s impact. Journalists like these insights because they add depth and dimension to your story. So, if you’re growing fast or handling a significant number of transactions, let the numbers do the talking.
Key takeaway: Share your growth and usage metrics to provide journalists with compelling reasons to cover your story.
2. Commission Research
If your internal data isn’t enough, consider commissioning research. Regular surveys or industry reports about crypto trends not only keep your project relevant but also offer fresh media opportunities. By being the source of new data, you position your project as a thought leader, and more eyes on your data means more eyes on your project.
Key takeaway: Regular reports and surveys keep your project in the media spotlight and build your credibility as an industry expert.
3. Show, Don’t Just Tell
It’s one thing to claim faster transactions or lower fees, but it’s another to prove it. Use comparative stats to show how your project stacks up against competitors or industry benchmarks. Data that highlights measurable advantages gives journalists the hard facts they need to include your project in their stories.
Key takeaway: Use comparative data to build credibility and give your claims real substance.
Final Thoughts: Data Drives Credibility
Data doesn’t just support your story—it drives it. Using data strategically can keep your project on journalists’ radars and make you stand out in a crowded space.
Want to learn more about how data can boost your media exposure? Let’s chat!
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