Not every update deserves its moment in the spotlight. Constantly pushing out stories that don’t add real value can backfire, diluting your PR efforts and potentially weakening your relationships with the media. So, how do you decide which stories are worth pitching?
Focus on High-Impact Updates
It’s easy to get caught up in the excitement of every little milestone, but when it comes to PR, only meaningful updates deserve a pitch. Think major partnerships, product launches, regulatory approvals, or anything that shows significant progress. Journalists are looking for stories with real-world impact - something that grabs their readers’ attention and proves your project’s relevance in the broader industry.
Key takeaway: Stick to updates that highlight big moves and breakthroughs, ones that actually shift the needle.
Keep It Newsworthy
Before sending out a pitch, ask yourself: Is this genuinely newsworthy? If it doesn’t offer real value to a wider audience or reflect a major shift, it’s probably not the right time to pitch. Journalists appreciate updates that offer something new to the conversation, so focus on those moments that move the industry forward or offer unique insights. Prioritizing credible, newsworthy stories keeps your reputation solid and journalists engaged.
Key takeaway: Make sure your story is newsworthy, offering value beyond internal achievements.
Strengthen Your Media Relationships
Journalists appreciate thoughtful, relevant pitches. When your updates are well-timed and have real impact, you build trust and stay on their radar for future opportunities. Flooding their inboxes with irrelevant updates? That’s a quick way to fall off the map. Focus on sending them newsworthy updates that align with their interests—like major advancements, significant industry shifts, or new insights. This helps you build a reputation as a reliable source for news.
Key takeaway: Focus on stories that add value, and you’ll strengthen your media relationships and stay top-of-mind for journalists.
Final Thoughts: Pitch with Purpose
Not every update needs media attention. To make your PR effective, it’s all about quality, not quantity. Prioritize major milestones, industry-shifting news, and updates that have a broader impact, and you’ll not only build credibility but stronger media relationships over time.
Wondering if your next update is worth pitching? Let’s chat.
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