So, you’ve got a crypto project, and the crypto media loves it. But what happens when you want to reach a broader audience, one that’s not knee-deep in blockchain talk? Mainstream media can be a different beast, but with the right pitch, you can land coverage that opens new doors. Here’s how to crack the code.
1. Speak Their Language (Hint: It’s Not Blockchain Jargon)
Your audience doesn’t need a PhD in blockchain to understand the value of your project. Skip the technical buzzwords and focus on how your project impacts everyday life. If you’re improving data security in healthcare or making real estate transactions smoother, that’s your story. Show them what it means in their world.
Key takeaway: Keep it simple and relatable—crypto might be cutting-edge, but your pitch should be easy to digest.
2. Get Specific About Industry Impact
“Blockchain revolutionizes everything!” Great, but how exactly? To get mainstream media interested, zero in on a specific industry—whether it’s healthcare, logistics, or even entertainment. Talk about how your project solves problems they care about. It’s not about crypto; it’s about making real-world processes better, faster, and more secure.
Key takeaway: Drill down to how your project moves the needle in an industry that the media’s audience cares about.
3. Give Them Something Fresh
Mainstream media has heard the basics of blockchain already. To get their attention, you need a fresh angle. Is your project tackling a niche that hasn’t seen much crypto love yet? Are you using blockchain tech in a totally new way? Offer a twist on the usual stories they cover to give them something exciting to talk about.
Key takeaway: Find a unique angle that makes your story stand out from the pack.
4. Bring the Human Element
Behind every great crypto project, there’s a team of actual humans with a mission and a story. Don’t just talk tech—talk people. Whether it’s your founder’s vision, the hurdles your team has overcome, or the communities you’re impacting, let the media see the heart behind the code. People connect with stories, not just specs.
Key takeaway: Add depth to your pitch by highlighting the human side—people connect with personal stories, not just the technology.
Final Thoughts
Pitching to non-crypto media doesn’t have to be daunting. Just remember: keep it relatable, zoom in on industry-specific benefits, offer something new, and always bring out the human side of your story. If you can do that, you’ll be well on your way to breaking into mainstream outlets.
Need a hand with your media strategy? Let’s chat!
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