When it comes to pitching the media, it’s more than just sending out another email. It’s about reaching the right person in the right way. Every journalist has their own style, and taking the time to tailor your pitch can make the difference between getting a response - or getting ignored.
Know Their Preferences
Before you hit send, take a moment to learn how that journalist likes to receive information. Some prefer an exclusive quote or a direct comment from a project lead, while others might appreciate high-quality images or visuals, like on-chain data that supports your claims. Understanding their specific preferences not only helps your pitch stand out, but it also shows you know how to make your story fit what they’re looking for.
Key takeaway: There’s no one-size-fits-all in PR. A personalized pitch is your best shot at landing coverage.
Make It Easy for Them
Journalists have tight deadlines, and anything you can do to make their job easier is a win. If they’re looking for high-res images, don’t forget to include them. If they’re more interested in a concise pitch that gets straight to the point, trim the fat. Some might want supporting data like transaction volumes or key metrics, while others may prefer a unique take on the latest crypto trends. Give them exactly what they need upfront, so they have everything at their fingertips from the get-go.
Key takeaway: A well-tailored pitch not only grabs attention but also makes it easier for journalists to work with you.
Build Better Relationships
Personalizing your pitches doesn’t just improve your chances of landing a story - it also builds stronger relationships with journalists. When they receive pitches that are consistently relevant and well-tailored, they’ll see you as a go-to source for future stories. Whether it’s providing timely comments, media assets, or fresh insights, you’ll be someone they trust to deliver the right content at the right time.
Key takeaway: Building trust through personalized pitches strengthens media relationships and opens doors to more coverage opportunities.
Final Thoughts: Personalize Your Pitches
It might feel like extra work, and yes, it takes more time - but tailoring your pitch to a journalist’s preferences can make a huge difference. Whether they need an exclusive quote, compelling visuals, or concise details, taking that extra step shows you’re serious about getting it right.
Got any big news cooking? Let’s chat about how to tailor your pitch to land the coverage you need.
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